Why your business needs to go #social

Image showing social media iconsDid you know:

  • 81% of millennials check Twitter at least once a day?
  • 1.6bn people used Facebook every day in 2016?
  • 25% of all retail website referral traffic comes from Pinterest?
  •  There are more than 450 million user profiles on LinkedIn?
  •  32% of social media users have an Instagram account?
  • Snapchat reaches 41% of 18-34 year olds in the US every day?

Statistics via Social Media Today.

It’s becoming more and more impossible to ignore statistics like these, either as an individual or as a business owner, but yet a significant proportion of UK small businesses still have no social media presence at all.

So if you’re one of these organisations, here are a few reasons why it’s time your business went social!

You can get your message out there RIGHT NOW

Social media is a great way of getting your message out to your customers extremely quickly, and in a very cost effective way. Nearly 80% of social media activity takes place on mobile, so that means you can find people at home, on their commute, while they’re waiting to meet a friend… anywhere!

It provides you with detailed knowledge about your customers, their likes, dislikes and behaviours

Social media analytics (and your own research!) can provide you with real-time insights into potential customers and their preferences, which you can then harness for your own marketing purposes.

It allows you to target your advertising to very specific demographics, resulting in higher conversions and increased sales

Social media adverts can be segmented by things like age range, profession, interests, location, and behaviour. This means that you are able to focus on a closely targeted audience which is more likely to convert to interest, engagement, and most importantly, sales.

Building quality relationships leads to brand loyalty

There are many approaches to social media, including the ‘I’ll follow you if you follow me back’ approach. However, if you focus on building high quality relationships, it is more likely that the follows/likes that you ‘earn’ will stay with you, increasing both your online reach, and your brand loyalty.

Your brand reach will be much broader, and customers you have never considered will find you

Social media is essentially about conversation, whether that be in text, or image/video form. The more interesting and engaging your content, the more people will share it. The more people that ‘talk’ about it, the greater your brand reach, and the more customers all over the world who could find you!

Social media plays an important role in your SEO strategy!

Social media posts are increasingly being used by search engines such as Google as a ranking factor for your website, meaning your pages are more likely to be found quickly, and rank higher, as a result of social media posts driving traffic to your site.

If you want to know more about social media and how it could help your business, why not get in touch?

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